It’s been four years since Ella Yellich-O’Connor, known colloquially as Lorde, last graced the airwaves as “the next big thing” in popular music.
The role was a surprising one for the then 16-year-old Kiwi, whose quieter, more inquisitive bedroom confessionals came out at a time where hyperactive and sugary acts such as Lady Gaga and Katy Perry were in taste.
Her hit single “Royals” generated a different kind of buzz once it hit pop radio in the United States, serving a gap that many in the industry didn’t realize was there. The sparse instrumentation and throbbing basslines accentuated the strange and fragile voicing of Lorde’s melodies, making her a superstar among a certain sector of fan.
Lorde had her big break at the 2014 Grammys, nabbing “Best Pop Performance of the Year” and “Best Record of the Year” for “Royals” and garnering multiple nominations for the album Pure Heroine.
But, just as soon as she arrived, she disappeared. Until today.